Our Impact

A better morning
for everyone it touches.

A morning doesn't begin at the breakfast table. It begins in a field, on a factory floor, along a delivery route. Our responsibility runs the whole length of it — to our consumers, our employees, our communities, and to tomorrow.

responsibility

The morning we owe.

We're not building for the next quarter. We're building for the next generation — which means every morning has to leave things a little better than it found them.

01

To our consumers

Quality that never depends on who is watching. Trust is earned daily.

01

To our consumers

Quality that never depends on who is watching. Trust is earned daily.

02

To our employees

Safe work, fair work, and the dignity of being the ones who begin first.

02

To our employees

Safe work, fair work, and the dignity of being the ones who begin first.

03

To our communities

We grew up inside these neighbourhoods. We're accountable to them.

03

To our communities

We grew up inside these neighbourhoods. We're accountable to them.

04

To Our tomorrow

Every choice measured against the mornings that haven't happened yet.

04

To Our tomorrow

Every choice measured against the mornings that haven't happened yet.

farmers

farmers

Every morning begins in a field.

Every morning begins in a field.

Before the bakery, before the oven, before the shelf — there is wheat, and there is a farmer who was awake before all of us. The quality families taste at breakfast is decided long before we touch it.

We work with farming partners across the region to source grain we can stand behind, with relationships built to last more than a season.

Before the bakery, before the oven, before the shelf — there is wheat, and there is a farmer who was awake before all of us. The quality families taste at breakfast is decided long before we touch it.

We work with farming partners across the region to source grain we can stand behind, with relationships built to last more than a season.

Sourcing we can trace

Grain sourced through known partners, with quality checked before it reaches our floor.

Sourcing we can trace

Grain sourced through known partners, with quality checked before it reaches our floor.

Long-term relationships

Partnerships create growth. We grow when the people who supply us grow.

Long-term relationships

Partnerships create growth. We grow when the people who supply us grow.

Fair, transparent dealingcy build brand

Clear terms, honoured on time — the same standard we ask of ourselves.

Fair, transparent dealingcy build brand

Clear terms, honoured on time — the same standard we ask of ourselves.

employees

employees

The people who begin first.

The people who begin first.

Our mornings begin long before sunrise. Inside our bakeries, across our factories, with thousands of people who believe great mornings are built long before breakfast.

Every team member carries the same responsibility — to protect quality, deliver consistency, and make Good Morning feel dependable at every touchpoint. That's only fair if we carry the same responsibility back to them.

Our mornings begin long before sunrise. Inside our bakeries, across our factories, with thousands of people who believe great mornings are built long before breakfast.

Every team member carries the same responsibility — to protect quality, deliver consistency, and make Good Morning feel dependable at every touchpoint. That's only fair if we carry the same responsibility back to them.

Our mornings begin long before sunrise. Inside our bakeries, across our factories, with thousands of people who believe great mornings are built long before breakfast.

Every team member carries the same responsibility — to protect quality, deliver consistency, and make Good Morning feel dependable at every touchpoint. That's only fair if we carry the same responsibility back to them.

Safety first, always

Documented safety standards on every floor, because nobody's morning should cost them anything.

Training & growth

Skills that travel with people, whether they stay with us for a year or for a career.

Belonging

People who make every morning better. Our meeting rooms are named Shuruaat, Saath, Umeed, Savera — it isn't decoration.

1,450 +
1,450 +

People employed

50 %
50 %

Retention rate

200 HRs
200 HRs

Training hours

200 +
200 +

Women in workforce

communities

communities

We grew up in these neighbourhoods.

We grew up in these neighbourhoods.

Good Morning didn't arrive in Lucknow - it began there. Thirty years on, our products travel through a network of retailers, distributors and delivery partners who are our neighbours before they are our business.

When a brand belongs to a neighbourhood's morning, it owes that neighbourhood something back.

Good Morning didn't arrive in Lucknow - it began there. Thirty years on, our products travel through a network of retailers, distributors and delivery partners who are our neighbours before they are our business.

When a brand belongs to a neighbourhood's morning, it owes that neighbourhood something back.

Local livelihoods

Thousands of retailers and distributors whose businesses grew as ours did.

Local livelihoods

Thousands of retailers and distributors whose businesses grew as ours did.

Showing up consistently

Not campaigns. Presence — the same dependability we promise on the shelf.

Showing up consistently

Not campaigns. Presence — the same dependability we promise on the shelf.

Local employment

Facilities staffed, wherever possible, by the communities that host them.

Local employment

Facilities staffed, wherever possible, by the communities that host them.

sustainability

sustainability

Tomorrow is a morning too.

Tomorrow is a morning too.

Tomorrow is a morning too.

Every new decision begins with one question — will this make someone's morning better? That has to include the mornings we won't be here for.

Every new decision begins with one question — will this make someone's morning better? That has to include the mornings we won't be here for.

Packaging

Moving toward recyclable packaging across the portfolio

Range35%

Energy

Reducing energy intensity per tonne produced

Range25%

Water

Responsible water use across all facilities

Range55%

Waste

Cutting production and distribution waste

Range60%

csr

csr

Making mornings better, beyond our own.

Making mornings better, beyond our own.

Our corporate social responsibility programmes follow the same belief that built the brand — every good day begins with a good morning, and not everyone gets one.

Our corporate social responsibility programmes follow the same belief that built the brand — every good day begins with a good morning, and not everyone gets one.

Programme

Nutrition Initiative

Better choices begin with awareness.

Better choices begin with awareness.

In collaboration with Blood Seva Agency, we reached 700+ people through nutrition awareness activities and distributed 100+ crates of Brown Bread and Multigrain Sandwich Bread to encourage healthier everyday choices.

Programme

Education Initiative

Creating opportunities to learn and grow.

Creating opportunities to learn and grow.

Through initiatives across 5 educational institutions, including 2 schools and 3 colleges, along with Ekal Vidyalaya, we reached 2,500+ children through practical learning, skill development and career-oriented activities.

Programme

Livelihood Initiative

Supporting those who keep communities moving.

Supporting those who keep communities moving.

Supporting those who keep communities moving.

We supported the livelihoods of 300+ hawkers by enabling them to earn through the sale and distribution of Good Morning Bread, Rusk and Biscuits on bicycles — helping create income opportunities and support families.

Programme

Relief & Community Support

Showing up when communities need support.

Showing up when communities need support.

Showing up when communities need support.

Through community welfare initiatives with Blood Seva Agency and Assam Flood Relief efforts, we distributed essential food products, including bread, biscuits and rusk, supporting 350+ families and 1,200+ people during challenging times.

600 +
600 +

PEOPLE REACHED THROUGH NUTRITION AWARENESS

PEOPLE REACHED THROUGH NUTRITION AWARENESS

2,400 +
2,400 +

CHILDREN REACHED THROUGH EDUCATION

CHILDREN REACHED THROUGH EDUCATION

200 +
200 +

HAWKERS SUPPORTED

HAWKERS SUPPORTED

1,100 +
1,100 +

PEOPLE SUPPORTED THROUGH FLOOD RELIEF

PEOPLE SUPPORTED THROUGH FLOOD RELIEF

annual reports

annual reports

Everything, on the record.

Everything, on the record.

Trust is earned daily — and documented annually. Our reports, policies and disclosures, in one place.

Trust is earned daily — and documented annually. Our reports, policies and disclosures, in one place.

Annual Report FY 2025–26

Latest · PDF · X.X MB · [Month] 2026

Download
Download

CSR Policy & Annual CSR Report

Policy document · PDF

Download

Annual Report FY 2024–25

PDF · X.X MB

Download

Sustainability Disclosure

PDF · Published annually

Download

Annual Report FY 2023–24

PDF · X.X MB

Download

Quality & Food Safety Policy

Policy Document · PDF

Download

When mornings become better, days become brighter.

Explore our story
Explore our story
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Partner with us

Making mornings better, one everyday favourite at a time — from bread and rusk to biscuits, namkeen and sweet treats, Good Morning has been part of India’s everyday moments since 1996.

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© 2026 | Good Morning.
All Rights Reserved.

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Black*Cherie

Contact Us

18005705999

info@mygm.in

Location

187, Gauri food Mohibullapur, Near Tadikhana Railway Crossing, Sitapur Road, Lucknow - 226020.

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