About Us

The people behind every morning.

Good Morning is a thirty-year-old Lucknow bakery brand that already lives inside the first hour of millions of North Indian homes. This is our belief, our business, and the people who begin before everyone else.

our story

our story

Every journey begins with a single decision.

Every journey begins with a single decision.

Every journey begins with a single decision.

Ours began in Lucknow, with a commitment to serve families with products they could trust. Over three decades, that commitment has grown into a brand trusted across generations.

Our strength is not only in what we make — bread, rusk, biscuits, cakes, cookies and namkeen — but in the occasion our name already owns. Good Morning belongs to the first hour of the day: the chai, the rusk, the bread, the tiffin, the quiet ritual before the world begins.

We are not just any other food brand. We are the brand of India's everyday morning ritual.

Ours began in Lucknow, with a commitment to serve families with products they could trust. Over three decades, that commitment has grown into a brand trusted across generations.

Our strength is not only in what we make — bread, rusk, biscuits, cakes, cookies and namkeen — but in the occasion our name already owns. Good Morning belongs to the first hour of the day: the chai, the rusk, the bread, the tiffin, the quiet ritual before the world begins.

We are not just any other food brand. We are the brand of India's everyday morning ritual.

See our milestones

brand philosophy

brand philosophy

Morning is more than a time of day.

Morning is more than a time of day.

It is where families gather. Where conversations begin.Where hopes quietly reset. Where routines become rituals.

It is where families gather. Where conversations begin.Where hopes quietly reset. Where routines become rituals.

Good Morning exists to make them better.

Good Morning exists to make them better.

Good Morning is not limited to the first hour of the day. It is the feeling of beginning again — a morning chai, an evening break, a tiffin packed in a hurry, a small pause in the middle of a long day. Every time life asks for a little freshness, comfort or reset, there is room for a Good Morning.

Good Morning is not limited to the first hour of the day. It is the feeling of beginning again — a morning chai, an evening break, a tiffin packed in a hurry, a small pause in the middle of a long day. Every time life asks for a little freshness, comfort or reset, there is room for a Good Morning.

where we're going

Vision & Mission.

where we're going

where we're going

To become India's Morning Brand — the name people think of when they think of mornings.

To become India's Morning Brand — the name people think of when they think of mornings.

For generations our products have quietly found a place in millions of homes. Our ambition is to move from being a product people buy to a name people ask for.

For generations our products have quietly found a place in millions of homes. Our ambition is to move from being a product people buy to a name people ask for.

Our Mission

Our Mission

To become the everyday food brand that helps families begin, pause, and begin again.

To become the everyday food brand that helps families begin, pause, and begin again.

Building a culture of fresh start, consistency and trust across every product, every process and every partnership — present in breakfast, chai, tiffin, evening breaks and small moments of comfort.

Building a culture of fresh start, consistency and trust across every product, every process and every partnership — present in breakfast, chai, tiffin, evening breaks and small moments of comfort.

Internally, this means every team member, distributor, retailer and partner carries the same responsibility: to protect quality, deliver consistency, and make Good Morning feel dependable at every touchpoint. Because Har Din Ki Nayi Shuruaat is not only a promise to consumers — it is a standard we must live by every day.

our values

our values

What we believe.

What we believe.

Five beliefs that decide how we make, how we sell, and how we speak.

Five beliefs that decide how we make, how we sell, and how we speak.

01

Trust is earned daily

Never assumed, never inherited. Every loaf and every pack has to deserve its place again.

01

Trust is earned daily

Never assumed, never inherited. Every loaf and every pack has to deserve its place again.

02

Quality is remembered

Long after the price is forgotten. Every batch, every check, every detail.

02

Quality is remembered

Long after the price is forgotten. Every batch, every check, every detail.

03

Consistency build brand

Dependability at every touchpoint is what turns a product into a habit.

03

Consistency build brand

Dependability at every touchpoint is what turns a product into a habit.

04

Partnerships create growth

Retailers, distributors and partners grow as we grow. Nobody reaches millions alone.

04

Partnerships create growth

Retailers, distributors and partners grow as we grow. Nobody reaches millions alone.

05

Every morning deserves our best

Because someone is beginning their day with what we made.

05

Every morning deserves our best

Because someone is beginning their day with what we made.

06

People are the hero

A parent, a baker, a retailer. Someone always begins first — that's who we celebrate.

06

People are the hero

A parent, a baker, a retailer. Someone always begins first — that's who we celebrate.

board of directors

Governance built for the long term.

We're not building for the next quarter. We're building for the next generation.

leadership

leadership

A note from our Chairman.

A note from our Chairman.

When we began, we had one belief — that a family should be able to trust what it puts on the breakfast table. That belief has never changed. Today we are not merely making bread. We are building the brand of India's morning.

When we began, we had one belief — that a family should be able to trust what it puts on the breakfast table. That belief has never changed. Today we are not merely making bread. We are building the brand of India's morning.

— BHUPENDRA AGARWAL 'BHEEM JI'
Chairman, Good Morning

— BHUPENDRA AGARWAL 'BHEEM JI'
Chairman, Good Morning

Kamal Agarwal

Vice Chairman of the group

Kavita Agarwal

President of the group

Raghavv Agarwal

Managing Director - Good Morning India pvt ltd

Arjun Agarwal

Managing Director - Veetaday Industries pvt ltd

Phoolvi Agarwal

Director - Operations and Sustainability

Ashish Agarwal

Director

Abhineet Agarwal

Managing Director - Shri Kashi Vishwanath Varanasi

Adarsh Agarwal

Managing Director - Shri Kashi Vishwanath Varanasi

management team

management team

The people behind every morning.

The people behind every morning.

Our mornings begin long before sunrise — inside our bakeries, across our factories, with thousands of people who believe great mornings are built long before breakfast.

Our mornings begin long before sunrise — inside our bakeries, across our factories, with thousands of people who believe great mornings are built long before breakfast.

  • AANCHAL

  • AJAY GUPTA

  • ABHINAV SHUKLA

  • KAMLESH DIXIT

  • AMIT AGARAWAL

  • ASHISH

  • AYUSHI TRIPATHI

  • BRIJESH YADAV

  • CAPTAIN DINESH BAHADUR SINGH

  • DEEPAK LODHI

  • JYOTI YADAV

  • NISHI SINHA

  • Raj Saini

  • SANDEEP

  • SANDHYA YADAV

  • SUBHASH SHUKLA

  • UTKARSH

  • VISHAL DUBEY

  • AJAY MAHENDRA

  • AANCHAL

  • AJAY GUPTA

  • ABHINAV SHUKLA

  • KAMLESH DIXIT

  • AMIT AGARAWAL

  • ASHISH

  • AYUSHI TRIPATHI

  • BRIJESH YADAV

  • CAPTAIN DINESH BAHADUR SINGH

  • DEEPAK LODHI

  • JYOTI YADAV

  • NISHI SINHA

  • Raj Saini

  • SANDEEP

  • SANDHYA YADAV

  • SUBHASH SHUKLA

  • UTKARSH

  • VISHAL DUBEY

  • AJAY MAHENDRA

  • AANCHAL

  • AJAY GUPTA

  • ABHINAV SHUKLA

  • KAMLESH DIXIT

  • AMIT AGARAWAL

  • ASHISH

  • AYUSHI TRIPATHI

  • BRIJESH YADAV

  • CAPTAIN DINESH BAHADUR SINGH

  • DEEPAK LODHI

  • JYOTI YADAV

  • NISHI SINHA

  • Raj Saini

  • SANDEEP

  • SANDHYA YADAV

  • SUBHASH SHUKLA

  • UTKARSH

  • VISHAL DUBEY

  • AJAY MAHENDRA

manufacturing network

Better mornings begin long before breakfast.

Modern facilities. Experienced people. Disciplined processes. Consistent quality — every single day.

100+
100+

Daily Manufacturing Products in Tons

1 +
1 +

Export Countries

1 +
1 +

States served

1,750 +
1,750 +

People

Quality without compromise.

Every batch. Every check. Every detail. Our facilities are FSSAI licensed and operate to documented food-safety systems, because trust is built before the first bite.

Our quality standards

milestones

Thirty years of mornings.

Every milestone began the same way — someone deciding to begin.

01

Good Morning begins in Lucknow with just two bread products and a simple promise: to serve families with fresh, dependable food they can trust. 2 bread SKUs

1996

02

With a focus on freshness, quality and retail reach, Good Morning strengthens its presence across central Uttar Pradesh, serving Tier-2 and Tier-3 markets.

1997–2000

03

Good Morning expands its footprint across Lucknow and Uttar Pradesh, building stronger market connections and becoming a familiar name in everyday households.

2001–2005

04

The bread portfolio grows, supported by a wider retail network and a stronger ability to serve the changing needs of families across the region.

2006–2009

05

Good Morning opens new manufacturing units in Kanpur and Varanasi, increasing production capacity and strengthening its presence across North India. 3 manufacturing locations

2010

06

The brand extends its distribution beyond its core Lucknow market while entering namkeen manufacturing, marking an important step towards becoming a multi-category food brand.

2011–2013

07

Good Morning begins manufacturing rusk through a dedicated production line, entering the packaged bakery segment with a stronger focus on quality, consistency and premium products.

2014

08

The brand expands beyond Uttar Pradesh, growing its presence across bakery and rusk categories while reaching more markets and more everyday occasions.

2015–2016

09

Good Morning strengthens its position in the packaged bakery market with Asia’s largest automatic rusk plant, while expanding its retail reach across the region. 50,000+ small retailers served through Veetaday in 2019

2017–2019

10

With a stronger product portfolio and wider channel network, Good Morning builds the distribution strength needed to serve more retailers, families and markets consistently.

2020

11

The brand introduces and develops products focused on evolving consumer needs, including whole wheat, multigrain and value-added bakery offerings.

2021–2023

12

Good Morning moves into its next phase of growth through innovation, premiumisation, improved packaging, a wider product portfolio and the beginning of biscuit manufacturing.

2024–2025

13

Thirty years after its beginning, Good Morning has evolved from a two-product bakery into a multi-category food brand, supported by a growing distribution network and a presence built on everyday trust. 30 years • Multi-category portfolio • 1,000+ channel partners

2026

01

Good Morning begins in Lucknow with just two bread products and a simple promise: to serve families with fresh, dependable food they can trust. 2 bread SKUs

1996

02

With a focus on freshness, quality and retail reach, Good Morning strengthens its presence across central Uttar Pradesh, serving Tier-2 and Tier-3 markets.

1997–2000

03

Good Morning expands its footprint across Lucknow and Uttar Pradesh, building stronger market connections and becoming a familiar name in everyday households.

2001–2005

04

The bread portfolio grows, supported by a wider retail network and a stronger ability to serve the changing needs of families across the region.

2006–2009

05

Good Morning opens new manufacturing units in Kanpur and Varanasi, increasing production capacity and strengthening its presence across North India. 3 manufacturing locations

2010

06

The brand extends its distribution beyond its core Lucknow market while entering namkeen manufacturing, marking an important step towards becoming a multi-category food brand.

2011–2013

07

Good Morning begins manufacturing rusk through a dedicated production line, entering the packaged bakery segment with a stronger focus on quality, consistency and premium products.

2014

08

The brand expands beyond Uttar Pradesh, growing its presence across bakery and rusk categories while reaching more markets and more everyday occasions.

2015–2016

09

Good Morning strengthens its position in the packaged bakery market with Asia’s largest automatic rusk plant, while expanding its retail reach across the region. 50,000+ small retailers served through Veetaday in 2019

2017–2019

10

With a stronger product portfolio and wider channel network, Good Morning builds the distribution strength needed to serve more retailers, families and markets consistently.

2020

11

The brand introduces and develops products focused on evolving consumer needs, including whole wheat, multigrain and value-added bakery offerings.

2021–2023

12

Good Morning moves into its next phase of growth through innovation, premiumisation, improved packaging, a wider product portfolio and the beginning of biscuit manufacturing.

2024–2025

13

Thirty years after its beginning, Good Morning has evolved from a two-product bakery into a multi-category food brand, supported by a growing distribution network and a presence built on everyday trust. 30 years • Multi-category portfolio • 1,000+ channel partners

2026

Making mornings better, one everyday favourite at a time — from bread and rusk to biscuits, namkeen and sweet treats, Good Morning has been part of India’s everyday moments since 1996.

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Contact Us

18005705999

info@mygm.in

Location

187, Gauri food Mohibullapur, Near Tadikhana Railway Crossing, Sitapur Road, Lucknow - 226020.

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